Direct Licensing Policy

1. About this policy

This is the Direct Licensing Policy of Dakei Entertainment Pte Ltd (Dakei Entertainment, we, us or our). Dakei Entertainment is a Fiji-based music and film production, catalogue and creative-services company and an accepted licensor of the Phonographic Performance Company of Australia (PPCA).

This policy explains how a person or business may ask us to consider a direct licence for the Australian public performance, broadcast or communication of an eligible sound recording or music video. It applies only where Dakei Entertainment owns the relevant rights or has clear authority from the rightsholder to grant the requested licence.

This policy does not mean that Dakei Entertainment owns or controls every recording it has produced, recorded, mixed, mastered, distributed or otherwise worked on.

2. Rights and material covered

We may consider requests for a non-exclusive direct licence covering one or more eligible sound recordings or music videos for uses including:

• public performance at a venue, event, business or other public setting;
• broadcast on radio or television;
• communication to the public, including an approved online or digital service; and
• another clearly described use for which we control the necessary sound-recording or music-video rights.

A request involving reproduction, synchronisation with visual content, adaptation, editing, compilation use or another right outside the proposed public-performance or communication use must identify that use separately. We will confirm whether we control the necessary rights and whether a separate licence is required.

3. Rights not cleared by this policy

A direct licence from Dakei Entertainment for a sound recording or music video does not automatically clear the underlying musical work, lyrics or composition. The applicant is responsible for obtaining any separate permissions required from the relevant songwriter, publisher, performing-right organisation or other rightsholder, including APRA AMCOS, FPRA or another relevant organisation.

The applicant is also responsible for obtaining any other permissions required for artwork, trademarks, performers, footage, locations or third-party material unless our written licence expressly states that those permissions are included.

4. Information required with an application

To allow us to identify the material, confirm our authority and assess the proposed use, an application should include:

• the applicant’s full legal name, business or organisation name, address, email and telephone number;
• the title, artist and version of each sound recording or music video, and the ISRC or other identifier if known;
• a clear description of how, where and by whom the material will be used;
• the requested territory, start date, end date and frequency or estimated scale of use;
• the media, platform, station, venue, service, production or event involved;
• whether the use is commercial, promotional, educational, community-based or otherwise;
• the estimated audience, reach, capacity, number of transmissions or other relevant usage information;
• any proposed editing, excerpting, looping, synchronisation or association with products, services, organisations or campaigns; and
• any deadline by which a decision is required.

We may request further information, supporting documents or evidence before assessing an application.

5. How to submit a request

Email the information listed above to music@phildakei.com with the subject line Direct licensing request.

Please submit the request far enough in advance for the recording, rights and proposed use to be reviewed. We do not guarantee that an application will be decided by an applicant’s preferred deadline.

6. Assessment of applications

Each application is assessed individually. In considering a request, we may take into account:

• whether Dakei Entertainment owns or is authorised to license the relevant rights;
• the proposed use, context, audience, platform and territory;
• the duration, frequency, reach and commercial value of the use;
• the interests, agreements and approvals of artists, performers and other relevant rightsholders;
• cultural, reputational, ethical or brand considerations;
• any conflicts with existing licences, releases or commitments; and
• whether the proposed use can be administered appropriately.

We may approve, decline or propose different terms for any request. Dakei Entertainment is not required to grant a direct licence and may decline an application at its discretion, subject to applicable law and contractual obligations.

7. Fees and licence terms

Licence fees and conditions are determined case by case. Relevant factors may include the recording or music video requested; the rights and type of use; territory; duration; audience and reach; frequency; media or platform; commercial context; exclusivity requested; administrative work; and any special approvals or restrictions.

Any direct licence granted under this policy will be non-exclusive. Unless stated otherwise in the written agreement, the licence will be limited to the approved material, rights, use, territory and term. Additional or changed use requires further written permission and may require an additional fee.

The applicant is responsible for applicable taxes, charges and separately required third-party licences unless the written agreement states otherwise.

8. No permission until written approval

An enquiry, application, discussion, estimate, draft or invoice does not by itself grant permission. The material must not be used unless and until Dakei Entertainment has confirmed the licence in writing and all stated conditions—including signature, formal acceptance and payment where required—have been satisfied.

Silence or delay does not constitute consent.

9. PPCA licensing

PPCA may continue to license eligible Dakei Entertainment-controlled sound recordings and music videos under Dakei Entertainment’s PPCA input agreement. A person or business may also contact PPCA about licences available through PPCA at ppca.com.au.

Any direct licence we grant will be non-exclusive and will not prevent us or an authorised collecting society from granting other licences where permitted.

10. Policy review and updates

We may review and update this policy from time to time. The version published on this page is the current version. Material changes will be provided to PPCA in accordance with our PPCA arrangements.